\Visual Identity\
- Logo
-
Print
-
Brand assets
-
Digital assets
- Photography
In developing its design language, the focus lies on reinterpreting the symbols and visual systems of Yijing, mysticism, and metaphysical traditions through a contemporary lens. These elements are integrated into modern design to distance the audience from conventional perceptions of traditional culture as obsolete, rigid, or superstitious, and to encourage a more composed, rational, and analytical understanding of cultural heritage.
This approach reflects the original intention behind the founding of Yisheng Culture.